Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

Obama feat. T-Pain – My Health Care Plan (Auto-tune)

October 6th, 2009. Published under Thumbs Up, Video. No Comments.

Obama I Am T-Pain

Genius viral video. I am surprised that it “only” has under half a million views in a week. Jimmy Kimmel challenged T-Pain to make a song with Obama using his new iPhone app I Am T-Pain. The song takes Obama’s rhetoric about his health care reform plan. I wonder if they will make the song available on iTune. It would be a great move IMO.

Obama + Auto-Tune = instant hit!

Here is the YouTube video clip:

What do you think?

photo by: egadapparel

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Top 5 clés USB cool

October 5th, 2009. Published under Thumbs Up. 1 Comment.

Des clés USB c’est pratique pour partager de la musique, des photos ou des vidéos mais pourquoi avoir simplement des clés ordinaires? Voici le top 5 des clés USB les plus cool de la planète.

5. La clé USB “poulet entier”.

Elle est vraiment drôle et certaine de faire tourner plusieurs têtes. Par contre le poulet est aussi gros que le portable, donc, pas très pratique.

Poulet clé USB

4. Le cable USB coupé.

On dirait que quelqu’un a tenté d’arracher un cable USB et que le fil est resté coincé dans la prise.

clé-usb-cable-arraché

3. La clé USB Shuriken.

Qui a lancé une étoile de Ninja dans mon ordi!?!

ninja-star-usb-key

2. Le toutou dans la prise USB.

Nounours s’est mis le nez là où il ne fallait pas !

beheaded-bear-usb-key

1. J’ai un doigt dans mon ordi!!!

La clé USB la plus cool est définitivement le pouce qui sort de l’ordinateur. Cette clé USB est tellement réaliste que les passants s’arrêteront assurément, ne comprenant pas pourquoi il y a un pouce qui sort de l’ordi!

thumb-usb-key-01

thumb-usb-key-02

thumb-usb-key-03

Quelle est la clé USB la plus cool selon vous ?

Un petit bonus même si celle-ci n’est pas une clé USB.

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WTF is Google Wave?

October 2nd, 2009. Published under Thumbs Up. 1 Comment.

WTF is Google Wave

Google Wave explained in plain English. Very good and fun video that will make you understand what the whole fuss is about.

I really believe Google Wave will revolutionize comunication (on the web) as we know it and I also think it is a stab at Facebook because from what I understand, and this has not been explained in the video, Google Wave will incorporate all the content from your Social Media networks.

I expect Yahoo, Hotmail and Microsoft Outlook to be hit the most though. Not Twitter or Facebook.

Thank you @enkerli for sharing the video.

photo by: 松林L

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I Am T-Pain ou être rockstar pour la soirée

September 29th, 2009. Published under Thumbs Up. No Comments.

I Am T-Pain iPhone App

Es-tu un fan de T-Pain? Oui? Non? Tu ne le connais pas? Pas grave!

Que tu aimes sa musique ou non, tu peux être la star du prochain party si tu as un iPhone et 2.99$.

Smule, le créateur de l’application populaire Ocarina, a développé “I am T-Pain“, une application iPhone qui permet de modifier ta voix avec un effet auto-tune comme T-Pain dans “I’m on a Boat”.

Il suffit simplement de chanter dans le micro du iPhone et l’application s’occupe du reste!

Tu peux chanter les succès de T-Pain ou créer tes propres chansons, les enregistrer et les partager avec le monde. En effet, Smule rends la tâche facile pour partager tes oeuvres. I Am T-Pain te permet de publier tes chansons directement sur ta page MySpace, ton mur Facebook ou l’envoyer a ta grand-mère par courriel. Sur le site officiel de l’application: http://iamtpain.smule.com/ tu peux même voir tous les chansons créées par des utilisateurs partout sur la planète.

Une excellente application amusante à avoir pendant les partys ou dans les bars. Il faut faire vite par contre, parce qu’avec une application si chaude, c’est une question de temps que tout le monde va l’avoir!

Samedi soir + I Am T-Pain + public = plaisir assuré!

Tu peux voir un vidéo des artistes connus qui découvrent l’application.

Download l’app sur iTune.

Photo de: Wikipedia.

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Twitter in the Office

September 29th, 2009. Published under Video. No Comments.

Twitter Office

When 140 characters are not enough. Great video production about life in the office if our conversations would be limited to 140 characters like on Twitter. Thank you to @ericbaillargeon for the share. Very witty and very funny! Enjoy!

Twitter en entreprise from Florian KARMEN on Vimeo.

photo by: totalAldo

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TweetStreet – Get your own Twitter Street Name

September 28th, 2009. Published under Thumbs Up. 1 Comment.

Who says you need to become a political icon in order to have a street named after you? http://www.jouwstraanaam.nl/, a Dutch website, came up with a creative effort to raise money for the Palestinian Children Care Society (PCCS) by allowing Tweeple to have their own Twitter handle as one of the 200 street names in Askar, a Palestinian refugee camp. The “@” mention in front of your Twitter name can now be used literally; as a location.

Arjan El Fassed, a Dutch-Palestinian Twitter user, is the first to have a a tweetstreet named after his username: @arjanelfassed. Wired.com reports:

“Since a refugee camp by definition should not remain permanent, selling street names of the camp is a creative way to connect people and support these children after school,” said Arjan El Fassed. “Naming the street to my Twitter account is a symbolic way to connect both online and offline with the children of Askar.”

The tweetstreet names are not reported to be permanent, however it is a great initiative that is bound to provide more visibility to the PCCS. The funds will be used to provide after-school activities for nearly 1,000 children of the refugee camp who currently have no place to go after school. If you want to support this charity or simply just want to have your own tweetstreet, all you need is a Twitter account, 146$ (USD) and go to http://www.jouwstraatnaam.nl/?beschikbaarheid (Website not in English unfortunately).

Have you heard of other creative charity initiatives using Twitter or social media? Perhaps neighbourhoods named after Facebook pages? It would be interesting to live in the Flipping the Pillow Over to Get to the Cold Side neighbourhood!

photo by: Gene Hunt

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Successful Social Media Marketers Gain the Trust of Communities

September 23rd, 2009. Published under SEO, Social Media Marketing. 1 Comment.

Digg announced that they recently added nofollow to some of their links. This is a significant move because Digg is one of the only major/mainstream social media to strip the noffollow attributes to the links created by their users. In order to avoid spam, all major social media: YouTube, Facebook, MySpace, Flickr, Wikipedia, Delicious, LinkedIn etc. apply the rel=”nofollow” link attribute.

The most significant move is that Digg did not apply the nofollow link to all of their user generated links. Their popular content will still have “dofollow” links. Google is quite happy about this and is making a push so that Wikipedia remove some nofollow links, to quote Matt Cutts:

Google does something similar with Knol. Initially Knol authors received nofollow’ed links, but as we gain more trust in authors, we can remove those nofollows. As I recently said in another video, if a site like Wikipedia had good confidence in an editor, you could imagine links made by that editor not having the nofollow attribute. So if you have a way to determine which user-generated links are trustworthy, that could be a more nuanced measure of when to use the nofollow attribute. I discussed this subject a bit more in this video in case you’re interested. It’s about 1:24 into the video:

The reason nofollow links existed in the first place is because not all links can be trusted, especially with the rise of social media such as blogs and forums. However, Google’s algorythm is very dependant on links and accordingly, it is only to their advantage to trust links as much as possible.

In the example of Wikipedia, if a person is trusted by the community, Google can trust the links that person creates because it refers relevant content. Considering that Wikipedia have pages with a Page Rank as high as 7 (some times more), having a dofollow link to your client’s website is worth a lot!

In order to be trusted in these communities, you have to invest a lot of time and contribute a lot. Therefore, it is important for social media marketers to gain authority in communities because in the near future, I wouldn’t be surprised to see social media sites a la Wikipedia and YouTube to allow some dofollow links.

Trust is earned and is easy to lose.

I guess we will see a rise of white hat SMM and black hat SMM similar to the SEO community. Once an SMM gain trust of a community it will be very difficult for him to build links within that community if everybody knows that he is building links for a client or his company. The most succesful SMM will be the ones that are transparent enough and provide relevant content to their community, even if he is paid to do it.

It is important to note that link building is very complex and that there are more factors than the page rank of the page you built a link on. Moreover, nofollow links are not completely useless either because they have shown to help in link building. However, we can all agree that a dofollow link will always be better than a nofollow link on the same page and as social media marketers, if we have a chance to build an external dofollow link on the Wikipedia page of Search Engine Optimization or Social Media Marketing, we do it!

photo by: phauly

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Lipdub – Kwad9

September 20th, 2009. Published under Thumbs Up. 2 Comments.

Lately, in Montreal, there has been a huge craze around Lip Dubs. Here is a really nice one that combines a song from 1966 with youths today: LipDub of Michèle Richard’s song “Boîtes à gogo”. For all my non French speaking readers, what do you think? 😀

(Click on the Video to watch it in better resolution in YouTube)

I really like the marketing in this video because KWAD9 is a French website that allows its visitors (even if you are not a member) to choose vote if a trend is hot or not. They chose a great time to shoot the video because there are so many Lip Dubs that came out in Montreal lately. Great example of combining the offline and online in your marketing mix!

A playlist of multiple LipDubs in Montreal:

PS: You can watch the YouTube version of the Lip Dub if you want to see it in higher resolution.

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The Three Spheres of Web Strategy

September 15th, 2009. Published under 101. No Comments.

3 Spheres of Web Strategy

The Three Spheres of Web Strategy as discussed by Jeremiah Owyang on his Web Strategy blog.

The perfect Web Balance Strategy is a combination of Community + Technology + Business

  1. Community + Technology = monetization issues.
  2. Community + Business = Inneffeciency if you do not have the right tools.
  3. Busines + Technology = Frustrated users, retention problems, low fidelity.

Very hard to argue!

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Gary Vaynerchuk’s NY Times Contest

September 10th, 2009. Published under Thumbs Up. No Comments.

Gary NY Times Contest

CRUSH IT!

My picture entry to Gary Vaynerchuk’s NY Times Contest! He is flying someone to NYC.

SO I Tweeted this an hour ago! Tomorrow I have a big profile in the NY Times and I had this idea. Anyone who buys the Times tomorrow and takes the most creative picture with the actual article in the picture and leaves a link to it under here will win a dinner with me in NYC in 2010, I will fly you in and put you up, get creative and pass it on!

Having an airplane ticket to NYC paid and I get to talk about social media with Gary V? That’s a dream come true. There aren’t a lot of people that I read/watch on a daily basis. Gary is one of the two only person I take time out of my day for.

You wanted a creative picture Gary? You got it. I really believe I have a legit shot at this.

What do you think?

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