Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

Archive for 'Video'

Why Social Networks are Important: The hidden Influence of Social Networks

May 13th, 2010. Published under Social Media Marketing, Video. 1 Comment.

Social Network Bonds

Very interesting deep analysis of social networks as an entity or an organism by Nicholas Christakis. Not online social networks but any social networks and their importance in defining or predicting our behaviors. It is 20 minutes but very well worth your time.

My first thought is that influencers of social networks are the one who will be at the center of the organism rather than being on the edge. The type of person that Christakis mentionned who like to “wrap themselves” with people around them.

I like what Christakis said about how social networks are inherently good/positive (or at the very least needs positiveness to be sustained)  because we all cut ties with anybody who is not good to us. If everybody is bad to each other, no real social networks can be sustained.

Social networks are based on trust. Can you imagine a world with weak bonds? A world where we can’t trust anybody?

The reality is it’s the same online or offline.

Twitter, like any other social media, is simply a tool to develop, maintain and grow your own social network and in order to develop a large network, we need to give in order to receive. We have to give a reason for others to follow us on Twitter. It isn’t by always taking from others that we can build a strong social network. Hence the importance of tweeting relevant information and ReTweeting interesting information from others. It is also the reason why spammers can never develop any form of network because people will cut them off and block them out.

If social networks are inherently or intrinsically good, then I think it is important to dig deeper and find ways to propagate the positive rather than the negative.

At w.illi.am/ we have been doing mappings of influencers according to our client’s markets and objectives, we have talked about demonstrating the bond between the influencers or even between the influencers and the different social media platforms. This video definitely makes me want to take our mapping further. It took Christakis 5 years to create a social network mapping over 30 years… I have no idea how soon I can pull this off! 😛

What do you think? Looking at it from a high level, knowing this information how would you look into influencing a social network now? How would you market your message, product or brand through this organism to create ripples?

The craziest thing in all of this is that Facebook and Google currently own this data.

photo by: vitroid

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Google Buzz: Facebook Killer?

February 10th, 2010. Published under Facebook, Video. 2 Comments.

Google Buzz Facebook Killer?

Google has been making multiple moves under the radar aiming directly at Facebook for over a year now. I already discussed how Google opened Facebook Events to the world with Google Events and how that can benefit your business better in spring 2009. In fact, Google announced their version of Facebook Connect, Google Friend Connect, as early as 2008.

With Facebook attacking Google’s search market with their improved search within social networks conversations. The war between the two eGiants is surprisingly quiet. With Google Buzz, this war just got more interesting:

Will Google Buzz kill Facebook or Twitter? I don’t think so – not anytime soon anyway. Not because of Google Buzz but because Facebook and Twitter are powerhouses and it takes a long time to bring them down. I think the service is quite interesting and offers great features but Facebook users will keep using Facebook for now.

Unlike Twitter, the service of Google Buzz does not differentiate itself enough from existing popular social networks right now. Moreover, the key word here is social networks. Twitter’s social network differ’s from Facebook. That is why it is working and will continue to work.

The relationships you have on Twitter are not the same as on Facebook.

I have yet to see how my relationships will be different on Google Buzz. We will just have to wait and see. For now, Google Buzz just seems to offer more of the same thing. I don’t believe that is the best way to attract people away from Facebook or Twitter.

As for how can marketers take advantage of Google Buzz? It is simple, successful social media marketers must focus on developing relationships. The key is to develop trust from communities (disclaimer: very technical article drawing links between SEO and SMM).

In order to be trusted in these communities, you have to invest a lot of time and contribute a lot. Therefore, it is important for social media marketers to gain authority in communities because in the near future, I wouldn’t be surprised to see social media sites a la Wikipedia and YouTube to allow some dofollow links.

Once trust is developed, it doesn’t really matter what social network you are using. In the case of Google Buzz, I wouldn’t be surprised to see a lot of the same people from other social networks.

Picture by: invisiblegaijin

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Striptease vs Parental Control

December 9th, 2009. Published under Thumbs Up, Video. 10 Comments.

Striptease-Parental-Control

Parental Control Striptease: User Engagement done right! I stumbled on this and though it was genius. An Ad done by Terra Brazil. Don’t let the guy stop you and try and go until the end 😉

This is a great ad and you know what? Banner ads are in flash as well. Who says you cannot do something in the same concept? Sure this one takes a long time to load but if you can stream a YouTube clip (which is, by the way, also flash), you can make a banner ad in this type.

This is amazing user engagement. I was fighting against the little guy and clicking play every time he stopped the vid. I want to see the girl strip damn it! I don’t remember the last time I engaged with an ad so long. It sure beats your shoot the bulls eye and win a free iPhone spams/scams!

What do you think? 😀

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Obama feat. T-Pain – My Health Care Plan (Auto-tune)

October 6th, 2009. Published under Thumbs Up, Video. No Comments.

Obama I Am T-Pain

Genius viral video. I am surprised that it “only” has under half a million views in a week. Jimmy Kimmel challenged T-Pain to make a song with Obama using his new iPhone app I Am T-Pain. The song takes Obama’s rhetoric about his health care reform plan. I wonder if they will make the song available on iTune. It would be a great move IMO.

Obama + Auto-Tune = instant hit!

Here is the YouTube video clip:

What do you think?

photo by: egadapparel

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Twitter in the Office

September 29th, 2009. Published under Video. No Comments.

Twitter Office

When 140 characters are not enough. Great video production about life in the office if our conversations would be limited to 140 characters like on Twitter. Thank you to @ericbaillargeon for the share. Very witty and very funny! Enjoy!

Twitter en entreprise from Florian KARMEN on Vimeo.

photo by: totalAldo

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Obama: Be Careful on Facebook

September 10th, 2009. Published under Facebook, Thumbs Up, Video. 1 Comment.

Obama Facebook

President Barack Obama met with high school and advised them to “be careful what you post on Facebook. Whatever you do, it will be pulled up again later somewhere in your life.”

I like his message because he is not saying to shut down social media or any other fear based propaganda. Rather, Obama advices us to be smart about it.

photo by: Steve Rhodes

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Vidéo Humour: Si “24” était en 1994 … AOL ChatRooms, Pagettes, GeoCities…

August 11th, 2008. Published under Thumbs Up, Video. No Comments.

Jeremiah Owyang a partagé ce vidéo via un tweet. Ce vidéo est pour tout les gens, comme moi, qui ont connu l’Internet dans les années ’90. Trop crampant, l’utilisation des téléphones sans fil gros comme un os dans les Pierrafeu, les pagettes, America Online, le bruit agressant d’un modem 14.4kbps qui se connecte, la ligne qui se coupe lorsque quelqu’un décroche le téléphone etc.La ligne la plus drôle est définitivement : « He’s got total control of our GeoCities page! » …

Ah les souvenirs! (nb : l’hôte de mon premier site Internet, en 1995, était justement GeoCities. Dans le temps, GeoCities était le Google de l’Internet!)

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Suivez votre instinct – Youtube Interactif

August 6th, 2008. Published under Social Media Marketing, Video, YouTube. No Comments.


Samsung a lancé un vidéo sur Youtube le 25 Juillet 2008 pour leur iPhone Killer : Instinct… et alors? Le vidéo est intéractif. Oui, oui, je suis le héros de ma propre histoire Youtube! Tout come les histoires dont vous êtes le héros, à la fin de chaque vidéo, vous avez le choix de faire X ou de « suivre votre instinct ».

Génial comme concept marketing, je suis épaté! Le coté production des vidéos est minable et le contenu est très « friandise » (aucune substance, mais agréable). Le vidéo est tourné style point de vue alors ça veux donner une impression de vivre l’histoire. J’ai choisis de « suivre mon instinct » (C’est ça que j’ai fait!) et j’ai eu la chance de «frencher» une belle fille et même de me retrouver avec deux beautés bisexuelles ou du moins, bicurieuse! Donc, comme vous pouvez voir, j’ai bien rigolé car c’était un vidéo dans l’univers d’une pub de bières.

Vous pouvez construire votre propre histoire en commençant avec le premier vidéo:

Le concept de pouvoir cliquer dans un vidéo Youtube est nouveau pour moi mais pas pour Youtube, l’annotation Youtube existe depuis Juin 2008. Cette technologie est géniale et donne un grand pouvoir à la pub et au marketing. Imaginez le futur de la pub vidéo (je ne veux pas dire télé parce que je ne serais pas surpris si l’Internet remplacerait la télé dans quelques années. Le monde écoute déjà de moins en moins la télé).

Que pensez-vous du vidéo Youtube de Samsung pour l’Instinct?

Qu’est-ce que vous pensez du pouvoir de l’annotation Youtube pour le futur du Web, de la pub et le marketing? ou tout simplement de sont impact pour le Web 2.0?

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What the “/$% is a Wiki????

June 23rd, 2008. Published under Social Media Marketing, Video. No Comments.

Here is a great youtube video that I found that helped me understand what Wikis are and their use.

[youtube=http://www.youtube.com/watch?v=-dnL00TdmLY]

http://www.youtube.com/watch?v=-dnL00TdmLY

Created by Commoncraft, their slogan is: We use video and paper to make complex idea easy to understand.

“We made this video because wiki web sites are easy to use, but hard to describe. We hope to turn you on to a better way to plan a camping trip, or create the next Wikipedia. “

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