Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

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Michael Jackson Tribute – Montreal Flash Mob

July 27th, 2009. Published under Social Media Marketing. No Comments.

Michael Jackson Flash Mob dance Tribute in Montreal at Champs-de-Mars on July 27 2009.

Hundreds of people gathered together to pay Tribute to the King of pop by dancing to Beat It in public in Mtl today. I learned about the event named MJMT through Facebook. I was disappointed that I couldn’t attend the meetings and participate because I was out of town. There were multiple Flash Mobs reported in Montreal that day, this was the final one. The Flashmobs appeared at 4 different places throughout the day in Montreal:

  • Place des Arts at 12:10pm
  • Victoria Square at 12:50pm
  • Place Jacques Cartier at 1:30pm and
  • Champ-de-Mars at 1:50pm

The presentation on the Champs-de-Mars was obviously leaked to the media. Rather than doing an organic one like the first Flash Mob MJ Tribute in Stockholm, this was done in front and facing the cameras. The original Michael Jackson Flash Mob Dance Tribute was originally planned for a later date (August 6) but due to the leak to the media, they decided to push the flash mob forward in a Facebook message. Hence the non organic feel and the amount of media of the last presentation.

This is the first MJ Flash Mob Tribute in North America and was inspired from the first Michael Jackson Tribute Flash Mob in Stockholm which was repeated all over the world for the King of Pop. The nice thing about this one is that they just kept the music playing afterward and let people dance outside as opposed to the other flash mobs where people break out of character and just return to their daily tasks.

Thanks to a Twitter Search for Flash Mob near:Montreal or Michael Jackson Tribute near:Montreal I was able to dig more information about the event. I had a hunch that it would be preformed at Place-des-Arts but since all the infos I gathered only pointed to the Champs-de-Mars Flash Mob, I did not want to risk my 1h lunch at work for nothing. I really wish I was at the Place-des-Arts! 😀 The MJMT (Michael Jackson Montreal Tribute) was originally organized by Danny Michael Thifault. Here is his Thank you Message on the Facebook Event:

EN MON NOM, MOI DANNY MICHEAL THIFAULT, JE VOUS REMERCIE DU PLUS PROFOND DE MON COEUR POUR AVOIR FAIT DE CETTE EXPÉRIENCE UNE RÉUSSITE INCROYABLE! JE SUIS VRAIMENT ÉMU. MERCI À ARTMISTICE, LA POLICE DE MONTRÉAL, À LA MINISTRE DE LA CULTURE ET L’IMMIGRATION, MON AVOCAT RICHARD OUELLETTE ,SOLOTECH, LES LOCATION JEAN LÉGARÉ, ACROMATIK ET BIEN SUR À VOUS TOUS! MILLE FOIS MERCI! LE VIDEO OFFICIEL SERA SUR YOUTUBE D’ICI À DEMAIN MATIN! NOUS VOULONS LE MEILLEUR MONTAGE POSSIBLE! FÉLÉCITATION!

—————————————

ME, DANNY MICHEAL THIFAULT, I THANK YOU FOR DEEPEST FOR MY HEART TO HAVE MADE THIS EXPERIMENT AN INCREDIBLE SUCCESS! I AM REALLY MOVED. THANK ARTMISTICE, THE MONTREAL COPS, CULTURE AND IMMIGRATION MINISTER, MY LAWYER RICHARD OUELLETTE, SOLOTECH FOR MUSIC, THE JEAN LÉGARÉ HIRING, ACROMATIK AND OF COURSE WITH YOU ALL! THOUSAND TIMES THANK YOU! THE OFFICIAL VIDEO ONE WILL BE ON YOUTUBE BY TOMORROW MORNING! WE WANT THE BEST ASSEMBLY POSSIBLE! GONGRADULATION!

I created a YouTube Playlist with the other recorded Flash Mobs across the city of Montreal:

Enjoy, and Long Live the King of Pop!

UPDATE July 28, 2009: Official video from the organisers:

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Social Media Million Dollars Idea

July 21st, 2009. Published under Social Media Marketing. No Comments.

Social Media Million Dollars Idea

After reading about Yahoo’s new home page redesign… I was thinking. Why are web publishing companies taking so much time getting more social?

The most important rule I learned in video production is:

People are interested in people.

That is the reason why all this “social media” stuff is becoming popular don’t you think? Why do you think people spend hours on Facebook? With all these social networking tools out there and all the different ways to make the web more social (Google Friend Connect, Facebook connect) what is AOL, Yahoo, MSN waiting to work with MySpace, Facebook or LinkedIn or even Digg to integrate at least one column on their homepage.

I am not talking about status updates. Make a section where everything your network is sharing comes up at one place. All the videos your friends has “favorite”, the google reader’s posts your friends has starred, all the web pages your friends has shared on Facebook etc.

There are great opportunities for this. Facebook “highlight” column is horrible, Friendfeed is too cluttered and doesn’t have the eyeballs of MSN or Yahoo. Newspaper companies are too focus on their own content. This platform would exponentially increase the virality nature of any content on the web. You own the platform, you monetize. I think there should be a website à la Digg but I don’t believe Digg has the web publishing experience to make it happen.

Having a category like this on a major portal or creating your own portal would give a lot of leverage to the social media underdog platforms such as Vimeo or Viddler. Having their videos go viral earlier or faster than Youtube will help them compete with the giant.

Whoever has the skills to program this will be a very rich man. Too bad I am not a programmer.

Picture by: Tracy O

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The importance of content

May 19th, 2009. Published under Social Media Marketing. No Comments.

Content Marketing

Content marketing is not an easy concept for businesses to get. I can understand why some companies can think that posting content can be a waste of time but content is exactly what you are pitching to prospective clients in your sales call. I know there still are many companies who feel that sales calls, cold calls, direct marketing or telemarketing is more efficient because it feels like you are doing something but who really believes that cold calling works?

I know that times are hard and everybody is stressed but please take a step back, take a deep breath and think about it. What are you doing in sales calls? You are trying to demonstrate value in order for your potential clients to buy your products or services. What is content? It is demonstrating why your product or service is valuable. It is showing your clients how it is of value to them.

The only difference is that rather than being unsolicited, good quality content is solicited. It is only the packaging that is different. What is the point of a really good product when nobody is listening? If they don’t listen, it doesn’t matter how valuable your products or services are.

This is the beauty of the Internet. Now that anybody can be publishers, you don’t have to hope to get picked up by the media or pay the media in order to have people listen to you about your products. Not only that, Social Media is like word to mouth marketing on crack. Social Media makes it so easy for people to share and be instantly exposed to the message.

Before Social Media, before Internet, word of mouth was not as efficient. If you liked a product, you might only tell a small group of people about it and it was on a long period of time because you are not in touch with them as easily. Now with Facebook and Twitter, if you like something, content you like, you can share it with hundreds or thousands of people in an instant. “Sharing” is essentially talking about it. Not only that, rather than being exposed to the product after a couple of days, because it is not accessible, nowadays hundreds or thousands of people can be exposed to the product within seconds. That is the power of hyperlinks. Moreover, they can even learn more about the products with a quick search. Hence, the importance of your content being found easily and the importance of your branding, the experience, you transpire through your website.

Content Marketing is the content of your sales call. Just packaged in a form that will be solicited ie: white-papers, videos, webinars, blog articles, images, etc.

Photo by: Mike Licht, NotionsCapital.com

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Google Events for Business

April 17th, 2009. Published under Social Media Marketing. 1 Comment.

Google is opening Facebook to the web. In a race between the two eGiants to dominate the web socially, Google has opened Facebook’s event to the world. Websites can now bring people together more than ever with the launch of their new event gadget.

The function is simple, by installing the gadget on a web page, you can promote your event without having any web page programming knowledge and allow people to RSVP to your event online easily, as well as allowing other people to see who is attending the event. Google is making it easier for Social Media Marketing to complement event marketing.

What this means for your business or organization :

  1. You have more control on your branding because rather than creating a Facebook event, thus having to be restricted to a small logo and a dull format controlled by Facebook, you create the page the way that you want and insert the gadget in.
  2. You can measure, with web analytic tools such as Google Analytics, you can find out how many people have visited your page, where they come from and by the amount of people attending, you can calculate the conversion rate and determine your efficiency.
  3. You can reach a non Facebook audience. As attractive as Facebook’s population is, not all of your target market (eg: decision makers) is on Facebook. However, anybody can connect with their Google, AIM, Yahoo or Open ID account.
  4. Set up a poll on the page or in the future for feedback to learn more about your target market and why they did not attend your event. Learn from the comments and do it better the next time around.
  5. Use a URL shortener like Bit.ly to promote the event online in emails, Facebook page, Youtube or Twitter and offline through word of mouth or promotional products easily eg: bit.ly/myevent.

What else do you think Google Friend Connect’s new event gagdet can do for a business?
Google’s official video explaining how to use the event gadget:

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Youtube Analytics and SMM ROI

April 5th, 2009. Published under Social Media Marketing. No Comments.

Youtube Insight has existed for a little over a year now. Youtube Insight allows the uploader of the video to learn more about the web analytics of his viewers. It allows him to perform market research on the gender of the viewers, their age group, their geographic locations and even how they landed on the video. Was it done by a search or did it come from Facebook? Youtube Insight also reports the community engagement. How many people has set the video as their favorite, it reports information about rating, comments, etc.

A tool I think Youtube Insight lacks is web analytics about the sharing of the video. I think Youtube did a great job at improving the viral nature of a video by making it easy for viewers to share the videos through social media. However, I think it is unfortunate that Youtube does not gives information about how often it was shared and track how many times it was viewed based on that share. It is possible to have an idea because Youtube informs you of the sources from where the visitors landed on your video and you can make an educated guess but it would be much more favorable for marketers and corporations who spends the marketing/advertising dollar to have better information about the viral effect of their content. It would be a great tool to calculate the ROI (Return on Investment) of Social Media Marketing.

If a business is willing to pay to place an ad in a magazine because it approximates how many eyeballs might stumble across it I think the same business can be very interested to see how many times the video they created was viewed but also, how many times was their video handed to the next person and next person after that? Time magazine has the highest pass along readership and I am sure if marketers are willing to pay for an estimated number of a static picture, I am sure marketers would be very interested to see how many people shared the videos and how many more people have viewed the video on Youtube thanks to the share?

Don’t forget that you can embed a hyperlink in the video description and with Youtube Annotations, you can improve the level of engagement from your users ie: have a call to action for them to check out your landing page by clicking on the link in the video description. After that, just open your Google Analytics and continue the tracking!

Just make sure that your link is associated with a campaign!

Here is an video overview of Youtube Insight:

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Youtube Sampling – the future of Hip-Hop?

March 26th, 2009. Published under Social Media Marketing. No Comments.

This Youtube clip is a song (or is it a music video?) created with samples of other Youtube Clips. One word: Phenomenal! The artist is Kutiman. Genius!

 

Copyright issues aside, I think this is a beautiful mirror of the new Web and its mentality. Long gone are the days of static text only web pages (yes, web pages and not web sites). It is all about mixing, sharing or in Hip-Hop terms: cutting/chopping, mixing and looping!  

It is a great time to be living!

This post is a dedication to Pizza4all. A musico-visual pizza4u!

UPDATE:
If Kutiman made an e-musicovisual pizza, this would be the live musicovisual pizza version (by Playingforchange)

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International Development Week Workshop @ Ottawa U

February 7th, 2009. Published under Social Media Marketing. No Comments.

UPDATES: Links added.

How to use video in a social media marketing mix strategy by using Youtube and blogs:

Due to security reasons, certain people who were shot on video asked for the Youtube clip shot at the International Development Week Workshop to be removed from the Internet. In order to show them how quick and easy it is to publish a video on their own website (or blog) I embedded a video of mine instead.

Good rule of thumb: Go where your audience is. If they are on myspace, go on myspace. You can be on Facebook, but focus your time and energy by updating and being involved on Myspace. Same for Youtube vs Seesmic vs Viddler.

Another rule of thumb: Don’t be afraid to ask questions.

As promised, here is the list of social media sites discussed at the workshop:

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Dear Mr. President…

January 19th, 2009. Published under Social Media Marketing. No Comments.

I don’t care what you say, this is a great initiative.  I made a quick Google search about Pepsi’s Refresh Everything and the opinion seems to be negative.
Meh, I like it.  I think it is a goog marketing initiative and I am not ready to deem it as a FAIL yet.  What about you?

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MySpace vs Youtube: X-Men Origins Trailer

December 16th, 2008. Published under Social Media Marketing. No Comments.

I stumbled on the new Wolverine (official) trailer today on MySpace (Thanks to Mafia Wars who got me to return to Myspace to play) and I got curious. Since Youtube is the #1 reference for videos on the web I decided to make a quick search there and while I am at it, why not Google the new movie as well? I was surprised to see MySpace beat Youtube by 3 days.

X-Men Origins published the MySpace Video on December 12, 2008 and racked up near 1.7 million views after 4 days.

On the other hand, TrailerAddictHQ and Madblaster6 posted the Youtube videos on December 15, 2008 and racked up a combine count of over 60k views.

After I found the official web site of the X-Men Origins: Wolverine movie (which by the way took me over 5 Google search. I had to search for “X-Men Origins: Wolverine official” to find it. “Wolverine Movie” doesn’t even bring up the web page on the first page…), I thought it was interesting that the web site doesn’t even have an embed of the movie. Instead, it encourages the visitors to visit Myspace to watch the trailer.

I think it is a great marketing strategy of MySpace. They have obviously established themselves in the artsy/creative/media sectors of the Internet/Social Networks/Social Media. To quote Anna (0r) Simon Johnson (?) of kikabink:

When it comes to things that are NOT life or death: speed trumps perfection.

Of course, they were talking about softwares but I believe this is also true in Social Media Marketing. Thanks to social media, sharing is very easy, therefore if you are the first, you have the monopoly and the advantage the longest. Despite Youtube being the largest and the first video reference on the web, MySpace will have the most viewed version of this trailer because it has been shared many times before Youtube got the version. This effect is also exponential and Youtube is playing against the odd in this situation. The more the MySpace trailer is shared and embeded on the internet, the harder it will be for Youtube to match MySpace’s visibility.

I am aware that this is a simple trailer but it is important to understand that this is true for any campaign and once the campaign becomes bigger than the media, in this case Youtube vs MySpace, Youtube will have to wake up and understand that it cannot just sit back and expect to be the #1 video reference of the web by default. I believe that Youtube Live establishes Youtube as an entertainment powerhouse in mind shares but Youtube must also execute web strategies to maintain it’s position. Vimeo and other video sharing/streaming websites are far behind Youtube and might never be able to overthrow the giant but MySpace is showing how it can be done if Youtube is not paying attention. I believe this is good for social media competition because it will force Youtube to step and it makes sure that the giant cannot be lazy.

I give Myspace a thumbs up and I will keep my eyes open to see if MySpace will step up and become more aggressive. I am curious to know if they have anything else under their sleeves. Is this the beggining of a great rise for MySpace in becoming Hollywood’s #1 social media outlet or is this a simple fluke? I stumbled on the video because MySpace proposed it to me. I hope it wasn’t simply an advertising initiative from the motion picture’s marketing team and if it was a fluke, I hope that MySpace wakes up and build on this great door that just opened to them. I leave you with the trailer of the movie (which by the way, I am super psyched about, I really hope marvel develops a sub genre in Hollywood!)

09/01/09 UPDATE:

I removed the MySpace video because it loads automatically and really annoyed me. I’m guessing it is also very annoying for anybody visiting this page. I couldn’t find a way to edit the code to not make it load automatically (if you know how, please tell me). So I replaced the video with a Youtube clip. So much for a MySpace advantage huh?

X-Men Orgins: Wolverine Trailer “Witness the Origin”

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BURGER KING® WHOPPER® VIRGINS

December 11th, 2008. Published under Social Media Marketing. No Comments.

Great piece of propaganda?
Builds up hype about what is better and never really revealed the results.  Use the documentary format but did not have a documentary structure.
Am I the only one who saw the same people voting multiple time?
Sways the audience towards how great the whopper is.  Where was the Big Mac outside of the taste test? When they were going in villages?
I have mixed feelings about this video… advertising genius or just crap?

Comments?  On a social media perspective, they allow embeds, downloads, share it on Facebook, Digg, Reddit or e-mail.  It’s done pretty well… No official Youtube though.  
That is a major lack.  A quick Youtube search shows that their hype worked.  People upload the teaser and somebody uploaded the full video.  Appropriate it!  Now you have people discussing your video and you do not have that discussion in an environment you can control better ie: your own Youtube channel.
As for me, the video makes me hungry.  I am going to grab a quarter pounder at McDonald’s now.

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