Archive for 'Facebook'
Great Facebook news for both online and offline marketers today. People can now become a Facebook fan without even having a smart phone or be on their computer. You can do it while standing in the mall! Inside Facebook reports:
“Imagine the scenarios- you can ask 10 people in a Board room to take their phone out and become Fans, or 100 people at a rally to become political supporters, or 30,000 people at a concert or ballpark to become fans via mobile device,” wrote Dave Kerpen at theKbuzz, who discovered the new feature earlier today.
Very powerful tool. Unfortunately, I can’t see how it applies to the employment field yet. The tool is there and it is great. The challenge and creative part, which can be both fun and frustrating, is to figure out how I can use it in my industry: employement. I can definately see how it can be used for bands and multinational corporations in any of their promotional events though.
I am dedicating a whole blog post to the simple Facebook feature “Like“. It isn’t an innovative feature, it has been done by many websites in many context (such as Friendfeed for instance) but I think Facebook hits it on the head when it introduced this social action and I think there is a future in Facebook marketing with this feature.
Let’s face it, we are lazy. Or in good marketing terms, we need to make everything as easy as possible for the users.
The easier we make things for the users, the higher engagement level we will get out of them.
I have to admit that I catch myself surfing the web and tell myself, I like this but only to not see a “like” social action to fulfill my need to give approval to the content creator. I think the brilliance of this Facebook feature is in its simplicity. I will not dive into my sociological, psychological and/or critical communication studies analysis of why this social action is a success.
What I want to discuss is what I think Facebook can or should do with this feature. The Facebook Like feature is no different from tagging. In fact, it is a specific type of tag that we attribute to information. I think Facebook needs to go further than “Alphonse Hà likes this” and reporting this information in the News Feed. If the word “Digg.com” popped in your head, you know where I am going.
Facebook should allow Facebook users to find out what content is popular within their Networks. I would be very interested to know what is the most “liked” content created by my friends whether it be status updates, photos, shared links, videos, you name it. This report can also get categorized by who “liked” the content. Do I want to know what was liked by everybody or perhaps filter it by only the amount of people within my Facebook friends who liked it? X number of people “like this” versus X number of your friends “like this”. I will most likely be more interested in knowing what my circle of friends are enjoying rather than their circle of friends or in the case of Fan pages, what strangers are enjoying. However, it does not mean that I wouldn’t be curious to see what is popular on Facebook today or in the past week or all time (hint, hint, Facebook – Youtube might be able to give you a few tips here).
I believe aggregating or reporting “Most Liked” will become a great viral marketing tool and will push marketers and the corporate world to produce quality content for people to enjoy. This should also apply to Facebook ads. While we are there looking at what our Facebook friends like the most, why don’t you take this opportunity to show us what Facebook ads were liked the most by our friends? This gives more exposure to your clients and increases the chances of the ads going viral. Great way to give a viral marketing boost to the corporations’ advertising.
Do you have Facebook? I welcome you to add me as a friend!
Photo by: 365mayhem
- First, she created a Facebook event.
- She then uploaded pictures of her art work in the Event’s photo section.
- She added the title, dimensions, medium and minimum pricing bid in each of the photo’s description.
- She used the Facebook event’s invite function to invite all of her friends.
- She used the Facebook event’s description to inform the invitees of the procedures:
“RULE #1 : You must bid in the photo comments so I can see who was the last person to bid on the last day at the last hour”
I am not sure Julie realized it, but this campaign was genius. Here is why:
Julie properly used the media and social functions of Facebook.
Julie hi-jacked thousands of Facebook member’s News Feed.
- there are chances that multiple people will leave a comment, thus showing up in more member’s News Feed. I also think that the more comments a picture has, the more chance it will appear in your News Feed.
- the same member might post more than one comment, thus increasing the visibility of 1.
What I would of done differently/more.
Je suis conscient que le blog a été publié il y a plus d’un an mais j’aime pourquoi il dit qu’il favorise Facebook. D’après lui, Facebook offre un sens de communauté que LinkedIn n’a pas.
In LinkedIn, everything centers around establishing a connection. In
Facebook, connecting is just the beginning. Facebook is all about
community. And this can been seen by doing things like leaving messages
on users’ walls, joining groups and having discussions, as well as some
of the more social applications built for Facebook.
Je suis d’accord qu’il est possible de mieux forger des liens sur Facebook que sur LinkedIn. Par contre je pense que Jeff Pulver, comme beaucoup d’autre monde, ne sait pas comment utiliser LinkedIn à son plein potentiel. LinkedIn n’est pas comme le Hi5 de 2003. Le but n’est pas seulement d’ajouter le plus de monde possible mais d’engager dans la communauté et démontrer votre expertise. La force de LinkedIn est dans sa section Réponses (Answer).
Posez des questions et répondez aux questions. C’est comme ça que vous pouvez établir des connections. Les gens ont aussi la possibilité de voter sur la qualité de vos réponses, donc le plus de réponses que vous recevez un grand nombre de qualité le plus de crédibilité vous présentez à la communauté.
Je me demande si Jeff Pulver est encore dans le camp de Facebook plutôt que LinkedIn (pour son réseautage professionnel) après un an…
Mise à jour: 15 Août, 14:43.
30 minutes après mon blog. Monsieur Pulver me réponds:
I never look back. And I have rarely used LinkedIn during the past year.
Je lui ai envoyé un message Facebook après avoir répondu à son blog et en moins de 30 minutes, il me réponds.
Vive les média sociaux!
I have a secret. Yes, I have two Facebook profiles. I did not want to make this public but I think this is a great opportunity for me to explain. I have my private profile (that I will not disclose) and I have my public profile: Alphonse Hà.
My comments on LinkedIn Evangelist Mario Sundar’s blog: Marketing Nirvana regarding the issue of having 2 online social networking personas vs just one promted this blog.
I have just graduated from college and I have been on Facebook for over 2 years now. When I was in college it didn’t really matter to me what pictures were tagged of me. However, now that I have a job in Marketing in a small placement Agency, I had to create another Facebook profile because I refused to use my personal Facebook profile for testing different recruiting methods on Facebook. This new profile is great because it allowed me to add over 100 people I knew (and counting) that I did not want on my personal profile because they are acquaintances and I did not want their updates to trump the updates of my friends I wanted to know about. However, having an empty profile (no tagged pictures or any other activity besides adding friends) is not beneficial to the recruiting I want to do. So I ended up having to spend time to develop that profile as well and I have to say that is quite time consuming.
Moreover, I am now in a silly dilemna, there are a category of people that I know that I don’t know if I want them on my professional profile or on my personal profile and I must admit that it is quite a waste of brain space. I think that Mark’s idea of having one social networking website that allows different faces would be a great idea and I also agree that whatever is on the Internet stays on the Internet however the Internet is so large that certain things tends to get lost and that could be a good thing.
The reason I created two profiles was mainly for work, I am testing how to recruit on Facebook (I will get into that some other time) and since social networks such as Facebook are based on transparency, having an empty profiles with no wall posts, no pictures and no friends (basically no activity) will not be beneficial to what I want to accomplish. So with time I saw that this profile was great because it allowed me to add a bunch of acquaintances that I did not want on my private profile because I did not want their news in my news feed to take over the news of the people I really want to know, the ones who are close to me. However, the professional or public profile allowed me to reconnect with a lot of people from high school or to keep in touch with classmates from university. We all just graduated or on the verge to graduate thus it is nice to know what they are doing and it is also great for networking.
All this to say that basically, I strongly believe now that having two profiles is nothing to hide. Just like I have a public life and a private life. What I do in my private life is none of your business unless I decide to divulge it to you and if you are unhappy about that then that is not my problem. I have the right to decide who I allow in my private life just as much as you do.
PS: If it bothers you so much that somebody does not allow you in their private life, connect with them. If it doesn’t click then it just doesn’t click!
The porn site has admitted that it was all a “clever viral marketing campaign”.
The Facebook plea read: “We are trying to track down the lovely lass in these photos so she can be reunited with her lost digital camera. She certainly knows how to use it!
However, the funniest things about this story are the responses from the men around the world responding to the plea/buying into the campaign:
Men up and down the country posted messages of support.
Yu-San Chan, from Birmingham, wrote: “This is probably the most wanted woman in the country right now.”
And Martin Farrell, from London, said: “I thought I saw her today in Chiswick but it was a false alarm, the hunt continues.”
Another Londoner, Darren Gormley, commented: “Poor girl, I hate losing things. Not surprising she lost it though – no pockets!”
but even more hilarious are the response from the readers of the post:
They certainly are getting more sneaky. You can tell from the poses though that she’s a professional and not some amateur. We all just have to beware the little ploys they keep throwing at the public.
- Zach, Los Lunas, USA, 05/9/2007 19:09
Come on now, was this guy born yesterday? There are plenty of non professional girls who pose that way. With the price drops of digital cameras and all the websites where you can post your pictures online such as Facebook, Flickr, Myspace, Hi5, Hotornot, Ratemybody ect. People, girls specifically, learn how to pose quite quickly. Give a girl who likes attention a camera and a hotornot.com account and see how quickly she learns to pose!
Here is a photo gallery for your eye’s pleasure:
(Safe for work pictures)
Facebook users love to be informed about where their friends are and what they’re up to
Isn’t that the truth? A lot of people around me are saying they do not buy into the hype of Facebook but the reason why it is so popular is because it helps us keep updates about our friends’ life.
On the other hand, you have people who just adds everybody and everybody’s grandmother and gets upset that you don’t accept their friend request. I don’t want to know about your life just as much as you don’t really want to know about mine!
I will admit that having 98 friend requests is flattering but I know as much as the next Joe that it is almost meaningless.
I think I am going to go delete some facebook friends now…
“It is a nice, sort of low-risk, reasonably low-cost … way to reach out to those audiences,” said Jim Sciancalepore, Media Logic’s senior creative director.
Good read, the University worked with a PR firm to create a Facebook application to create a viral effect within Facebook rather than going through the Advertising route which does not evoke a lot of trust in the target audience.
It is kind of cool but also frustrating in many ways to see all my ideas have been done in one way or another. I guess the good news is that as long as they are not mainstream, I can still execute my ideas.