Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

Avril Lavigne: Excellent Social Media Marketing Example

August 27th, 2010. Published under Social Media Marketing. 2 Comments.

Social Media Marketing Avril Lavigne

I know I haven’t been blogging in a while (work has been keeping me too busy) but to make it up for it here is what I believe is an excellent example of how to use Social Media to develop your brand by reaching out to your market (customers/clients).

Avril Lavigne gives a great example of social media marketing in the music industry by connecting with her fans by allowing her them in her world. She makes a simple YouTube vlog, speaks to her audience directly and gives news to them, and show them around her studio. So Simple!

In the music industry where CD sales are going down, it is increasingly important to connect with fans if you want them to buy your CDs and buy tickets to your shows. Connecting with your fans makes them care more about you so they want to encourage you and see you more. With access to music so easily nowadays on the Internet, if music fans don’t care about you, they will download your music for free and won’t care to attend your shows because they are disconnected from you.

Picture from Avril Lavigne’s Facebook Page

http://alphonseha.com/wp-content/plugins/sociofluid/images/delicious_48.png http://alphonseha.com/wp-content/plugins/sociofluid/images/google_48.png http://alphonseha.com/wp-content/plugins/sociofluid/images/facebook_48.png http://alphonseha.com/wp-content/plugins/sociofluid/images/twitter_48.png

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2 Comments

Elisabeth Dougal  on April 14th, 2011

37. F*ckinˇ¦ remarkable things here. I am very satisfied to see your article. Thanks so much and i am looking forward to touch you. Will you please drop me a mail?

StevesSocial Media Marketing uk  on July 13th, 2011

still some relevant tips to pick up on this blog , maybe its time to add a little feature about googles new experiment with social media , +1 , although i doubt it will last very long i think google have invested too much to just pack in this project for the time being

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