Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

The Death of Facebook

March 2nd, 2010. Published under Facebook. 5 Comments.

No, I am not talking about Google Buzz. Nor another “Facebook Killer” that will appear anytime soon. Truth is, the only Facebook Killer is Facebook itself. The mainstream social networking website is so big that at this point, the only way for it to die is by committing suicide and right now, … The tanto is already drawn and the Hara Kiri isn’t far.

I am bored with Facebook and all the blog posts about how Facebook is slowly becoming MySpace are true. Facebook became dull for the very same reason it was exciting:

because of its News Feed.

Lately, I do not get the right news from my News Feed anymore. I don’t know what it is in its algorithm but I just keep getting news from people that I don’t care much about and the people that I do care about, well they can’t seem to crack into my feed. Don’t come and talk to me about the “hide” function. I might not care much for a certain person but that does not mean that I want to shut that person away completely. There is also another function that allows you to get more news from certain people… guess what, that does not work either.

The reason for this problem is because Facebook is no longer about Friends but about acquaintances. That is not necessarily a problem. The problem is in the vomit of impertinent information. What I liked most about Facebook was the ability to view pictures of my friends and acquaintances and of course the small window in their life once in a while. I don’t know what happened but pictures are almost devoid from my News Feed now. In fact, I get more news about Mafia Wars than photos. I already hid all the applications in my feed, yet the information I get is still boring.

Facebook needs to step up the editing of their News Feed or people will drop it for another service that can deliver the news from their social network more efficiently. The interesting thing is that Facebook was recently granted a patent for its News Feed. It will be interesting to see if that means Facebook will become lazy and stop innovating or it will keep improving it. The strength of Google is also the weakness of Facebook. Google’s popularity is directly linked to its ability to return relevant information as opposed to the other search engines at the time.

Facebook needs to do the same.

Facebook needs to return relevant information in its News Feed. Either by providing better control to their users or by doing a better job at tracking the activities of their users. If it doesn’t…


What do you think? Are you bored with Facebook too?

Photo from Wikipedia.

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Andrés de Rojas  on March 2nd, 2010

What I still can’t understand is the difference between “top news” and “most recent”. I still wonder what makes anything go to “top news” a day and a half after it happened…. I don’t care about it anymore! It could be a good idea if you could configurate the “top news” as yuo wish: people you are more interested in, applications you care, fan pages and groups you want to follow.

And I also agree with you about the applications. Apparently people doesn’t do anything anymore but to play stupid stuff… now if I want to get REAL information about someone I have to visit profile by profile.

As much as they scare me, Google is the leader because they understand what people wants. There is no waste of time, not in any way (Google’s page is the simpliest to be quick at downloading).

Could you be one of the teachers for my masters? 🙂

Alphonse Ha  on March 2nd, 2010

The difference is actually quite simple. Top News is what should be the “popular” activity in your News Feed. So the updates/photos/shared links/videos with the most “like” or comments.

Unfortunately, that is horribly managed. For instance, when a person has 18 comments on a status update but only between 2 people, that will show up in your News Feed. That doesn’t make it any more relevant. There is a lot of work to do.

The reason why it can be up to a day and a half old is because it can take that long to have that much activity on one post. I sincerely hope it will get better because I actually like FB.

I would love to teach but am far from being able to do that right now 😛 I have much to learn still 😉

José Quiroz  on April 9th, 2010

A bit late, but;

You hit the nail in the head about what I’m starting to dread about Facebook, Alphonse. The comment coming from Andrés also conveys another of my aggravations; the difference between the Top news and most recent. Thanks for the answer there, Al.

Before the site was updated, there was a sense of there being a certain order to things. I sure hope its not resistance to change (and I really don’t think that is) that has me so peeved on how things can quickly become a huge cluster(censored) of useless Mafia posts from people you barely keep in touch with.

I think with the saturation of that media, it was to be expected without the change to the newsfeed that things would become more or less, condensed or that information would lose its personal flavour, the problem is that as it is now, its being encouraged, where the contrary should be happening to keep Facebook a place first and foremost, where friends want to read relevant news about friends and not followers of a pseudo virtual mob.

cf1369  on May 12th, 2010

I am also mystified by this. It’s not so much that I desire to always be the center of attention. (That’s fun occasionally, yes, but not an obsessive goal.) But it is the fact that when I finally have gotten some activity on a post of mine, I wouldn’t mind becoming a Top News item for a little while.

However, I don’t understand how facebook chooses to sort these items. Does an item score less because I own it? I wonder if my post ranks higher on one of my close friends’ Top News. But I’ve noticed some other people’s posts rank poorly when I would think they should rank better.

For example, how does a post I made just yesterday that garnered 29 comments (only about 5 of them my own) get ranked right off of my Top News (over 100 posts, all the way down to the end: “There are no more posts to show right now”). While there are at least a dozen posts that aren’t liked or commented on as far back as a week or two.

That doesn’t make any sense. And it makes me feel like somehow I’m getting sidestepped- right when I finally feel like I’m getting some eyes.

Mine aren’t the only posts that are getting ranked low compared to what I would expect. In the same Top News thread, I have several friends with 8+ comments from just days ago that are being trumped by posts with maybe a comment or two that are older.

Google Dabylbfocketfaminoj  on March 25th, 2011

Howdy this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

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