Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

We are the World 25 YouTube Edition

February 23rd, 2010. Published under Thumbs Up, YouTube. No Comments.

We Are the World YouTube version

Great social media initiative by 50 artists on YouTube that got together and remade the late King of Pop’s hit “We are the World“.

I think it is great to see people across the planet get together for such a great cause and I think this is a great testament to the power of Social Media bringing people together. My only pet peeve is that there isn’t enough call to action for the cause. Rather than just having a link in the description, I think there could of been a clip at the beginning that incites people to donate to Haiti.

Personally, I prefer The YouTube version to the latest “We are the World 25” (25 is for the number of years it was made after the original).

At first, I didn’t understand why a lot of people criticized this version of Michael Jackson and Lionel Richie’s “We are the World” but after I heard the auto-tune, I agree. I don’t mind the rap (minus Kanye West, I felt he stood out like a sore thumb) but the auto-tune really killed the emotion of the song. I am all for diversity but chemistry is more important to me.

Nevertheless, I applaud all the artists, well known or not, that got together to help Haiti – that earthquake is heartbreaking.

On a Social Media Marketing perspective, I like how the end of the original clip incites engagement by inviting the viewers to download the song, make their own version of We are the World on YouTube and add it as a video response. Rather than simply broadcasting (pushing) their content, they encourage the collectivity and interaction with the audience. Bravo!

photo from wikipedia.

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