Social Media Marketing

Using LinkedIn to Grow your Business

February 9th, 2010. Published under 101. 2 Comments.

Very good infographic of how to use LinkedIn to grow your business by Pedro Laboy. The overall LinkedIn Marketing Strategy is not much more complex than what is shown here.

There is, however, one thing missing. The Answer section of LinkedIn is the most powerful tool this social network has to offer. Anybody is encourage to ask a question about any industry and members of the LinkedIn community (inside or outside your network) can answer. The person asking the question is then invited to rate what he felt were the good answers and to choose what he thought was the best answer. The number of best answer is then shown on the profile of the member  who answered the question best.

That dynamic incites people to share their expertise because the more “best answers” they can display on their profile, the more trust and credibility they build.

That is crucial for business development.

Yes, the secrets to LinkedIn is essentially just that. The hardest part of LinkedIn, just like any other social media, is the time commitment. That is why outsourcing your social media needs can really help you focus on your bread and butter. An alternative is to create an internal communication strategy and policy that will encourage as many employees in the company to be involved as much possible. Rather than having one person working 40 hours a week on developing relationships in LinkedIn, you can have 10 employees spend 4 hours a week. That is less than 1 hour a day.

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