Google has been making multiple moves under the radar aiming directly at Facebook for over a year now. I already discussed how Google opened Facebook Events to the world with Google Events and how that can benefit your business better in spring 2009. In fact, Google announced their version of Facebook Connect, Google Friend Connect, as early as 2008.
With Facebook attacking Google’s search market with their improved search within social networks conversations. The war between the two eGiants is surprisingly quiet. With Google Buzz, this war just got more interesting:
Will Google Buzz kill Facebook or Twitter? I don’t think so – not anytime soon anyway. Not because of Google Buzz but because Facebook and Twitter are powerhouses and it takes a long time to bring them down. I think the service is quite interesting and offers great features but Facebook users will keep using Facebook for now.
Unlike Twitter, the service of Google Buzz does not differentiate itself enough from existing popular social networks right now. Moreover, the key word here is social networks. Twitter’s social network differ’s from Facebook. That is why it is working and will continue to work.
The relationships you have on Twitter are not the same as on Facebook.
I have yet to see how my relationships will be different on Google Buzz. We will just have to wait and see. For now, Google Buzz just seems to offer more of the same thing. I don’t believe that is the best way to attract people away from Facebook or Twitter.
As for how can marketers take advantage of Google Buzz? It is simple, successful social media marketers must focus on developing relationships. The key is to develop trust from communities (disclaimer: very technical article drawing links between SEO and SMM).
In order to be trusted in these communities, you have to invest a lot of time and contribute a lot. Therefore, it is important for social media marketers to gain authority in communities because in the near future, I wouldn’t be surprised to see social media sites a la Wikipedia and YouTube to allow some dofollow links.
Once trust is developed, it doesn’t really matter what social network you are using. In the case of Google Buzz, I wouldn’t be surprised to see a lot of the same people from other social networks.
Picture by: invisiblegaijin
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