Wow, this is genius and deserves a blog post:
Not sure if you read Rupert Murdoch’s comments today that Newscorp will probably block the Google search spider from indexing their news sites soon. Essentially this means that you would no longer see the Wall Street Journal in Google results. Sounds crazy huh? Suspend disbelief for a moment please because it’s actually genius and it’s actually worked already (in Korea!).
In fact, a couple of weeks ago we had this *exact* discussion on This Week in Startups. Essentially, I put forth a simple strategy for Microsoft to pursue with Bing in which they would go to content providers like the New York Times or Wall Street Journal and offer them 50% more revenue then they are currently getting from Google search referrals to be exclusively indexed in Bing.
You can read the full article here: http://calacanis.com/2009/11/09/how-to-kill-google-or-take-10-points-of-search-search-share-in-six-months/
Very gutsy move form Bing if they ever do it and it does make competitive sense. Unfortunately, the title is misleading because I don’t believe Google can be killed that easily. They are smart enough to turn the market around and make it work for them. Plus their big bucks are from ads, not really searches (although there is a correlation).
And here I thought that the only way to get away from Google was by going to the Google Opt Out Village: 😛
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