Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

Lipdub – Kwad9

September 20th, 2009. Published under Thumbs Up. 2 Comments.

Lately, in Montreal, there has been a huge craze around Lip Dubs. Here is a really nice one that combines a song from 1966 with youths today: LipDub of Michèle Richard’s song “Boîtes à gogo”. For all my non French speaking readers, what do you think? 😀

(Click on the Video to watch it in better resolution in YouTube)

I really like the marketing in this video because KWAD9 is a French website that allows its visitors (even if you are not a member) to choose vote if a trend is hot or not. They chose a great time to shoot the video because there are so many Lip Dubs that came out in Montreal lately. Great example of combining the offline and online in your marketing mix!

A playlist of multiple LipDubs in Montreal:

PS: You can watch the YouTube version of the Lip Dub if you want to see it in higher resolution.

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CT Moore  on September 22nd, 2009

Very cute and well done. Reminds me of the Flagpole Sitta lip dub that Vimeo put together a couple years ago to promote their site:

I wonder how many of my clients would go for a lip dub campaign 😛

Dave Haber  on September 28th, 2009

Nice. It seems like this whole lip dub meme has hit a tipping point.

@CT Moore: Have you seen the HBO / Flight of the Concords Lip Dub contest? The winning entry made my Top 6 list, along with Flagpole Sitta and the ultra hot UQAM I Gotta Feeling.

Check it out:



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