Comments on: Social Media, CEOs, and ROI http://alphonseha.com/2009/08/social-media-ceos-and-roi/ Alphonse Ha: Social Media Marketing Strategies Fri, 13 Aug 2010 01:00:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alphonse Ha http://alphonseha.com/2009/08/social-media-ceos-and-roi/comment-page-1/#comment-30 Alphonse Ha Thu, 27 Aug 2009 20:48:51 +0000 http://alphonseha.com/?p=290#comment-30 Well truth is, Twitter IS A 2 way communication channel. Unfortunately, we are human and it is literally impossible to interact intimately with thousands of people (hence the definition). The 2 way symmetrical model you are talking about is definitely the ideal format on the customer's point of view, however on a business POV it just doesn't make any sense. However, I do believe that Twitter offers a great alternative. Well truth is, Twitter IS A 2 way communication channel. Unfortunately, we are human and it is literally impossible to interact intimately with thousands of people (hence the definition).

The 2 way symmetrical model you are talking about is definitely the ideal format on the customer’s point of view, however on a business POV it just doesn’t make any sense. However, I do believe that Twitter offers a great alternative.

]]> By: Andrés de Rojas http://alphonseha.com/2009/08/social-media-ceos-and-roi/comment-page-1/#comment-28 Andrés de Rojas Thu, 27 Aug 2009 06:26:42 +0000 http://alphonseha.com/?p=290#comment-28 Thank you VERY much, so good and useful for my tasks this month. It's still kind of weird consider Twitter and SM as tools for one way communication after years of adoration of the two-way symmetrical model (don't get me wrong, I think it's the proper way of doing PR) and the full range of interactive options these tools give. Thank you VERY much, so good and useful for my tasks this month.

It’s still kind of weird consider Twitter and SM as tools for one way communication after years of adoration of the two-way symmetrical model (don’t get me wrong, I think it’s the proper way of doing PR) and the full range of interactive options these tools give.

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