Comments on: Facebook Search? Watch Out Twitter and Google! http://alphonseha.com/2009/08/facebook-search-vs-twitter-and-google/ Alphonse Ha: Social Media Marketing Strategies Thu, 13 Oct 2011 05:21:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alphonse Ha http://alphonseha.com/2009/08/facebook-search-vs-twitter-and-google/comment-page-1/#comment-21 Alphonse Ha Thu, 13 Aug 2009 13:43:07 +0000 http://alphonseha.com/?p=275#comment-21 Since Twitter has been gaining a lot of traction and Facebook ouldn't buy Twitter, Facebook has been making a very big PR push to make everything more open. I don't like that. I understand why they are doing it but in my opinion, Facebook gain popularity vs MySpace mainly because it was structured, it was closed, it was private. MySpace allowed everybody to customize their page the way they wanted and the outcome? MySpace became a Geocities, a collection of amateur-visually-makes-me-want-to-vomit personal web pages. Facebook on the other hand, did not allow you to change the background or change any colors on your profile. The outcome? Every pages are actually readable! :P I understand that Facebook wants to compete but in my opinion, rather than adapting to Twitter, it should of just created his own market because a lot of people value privacy and I think Facebook should of capitalize on that. Twitter on the other hand, with its open model, has great marketing potential and Facebook wanted a piece of that. So back to that big PR push I was talking about and this is to answer your question about Coca-Cola and what you write to your friends. First, <a href="http://blog.facebook.com/blog.php?post=60186587130" rel="nofollow">Facebook allows you to open your profile to everyone</a>. Which means that your profile becomes like a MySpace profile (March 16, 2009). Then, they removed geographic networks and introduces a way for you to share your information (such as photos) with "<a href="http://blog.facebook.com/blog.php?post=91242982130" rel="nofollow">everyone</a>" and by "everyone" they literally mean <strong>everyone</strong>. (June 2nd, 2009). Then, <a href="http://blog.facebook.com/blog.php?post=98499677130" rel="nofollow">Facebook make a push with their publisher</a> (so that whenever you update your status, share a link, etc.), you share that information with everyone and yes, as stated earlier everyone means everyone... a la Twitter (June 24, 2009). Facebook is trying to get everybody to share with everybody and not only their friends. It is important to note that the publisher filtering is in "beta" and is only available to the people who opened their profile to everybody (I can confirm this). Therefore, if you have your settings set to "everyone" then by default when you publish anything, it goes out to everybody. If you have your settings set to friends only, it will be by default friends only. I'm curious to see what are the default security settings for anybody who registers for a new account. Since Twitter has been gaining a lot of traction and Facebook ouldn’t buy Twitter, Facebook has been making a very big PR push to make everything more open.

I don’t like that.

I understand why they are doing it but in my opinion, Facebook gain popularity vs MySpace mainly because it was structured, it was closed, it was private. MySpace allowed everybody to customize their page the way they wanted and the outcome? MySpace became a Geocities, a collection of amateur-visually-makes-me-want-to-vomit personal web pages.

Facebook on the other hand, did not allow you to change the background or change any colors on your profile. The outcome? Every pages are actually readable! :P

I understand that Facebook wants to compete but in my opinion, rather than adapting to Twitter, it should of just created his own market because a lot of people value privacy and I think Facebook should of capitalize on that.

Twitter on the other hand, with its open model, has great marketing potential and Facebook wanted a piece of that.

So back to that big PR push I was talking about and this is to answer your question about Coca-Cola and what you write to your friends.

First, Facebook allows you to open your profile to everyone. Which means that your profile becomes like a MySpace profile (March 16, 2009).

Then, they removed geographic networks and introduces a way for you to share your information (such as photos) with “everyone” and by “everyone” they literally mean everyone. (June 2nd, 2009).

Then, Facebook make a push with their publisher (so that whenever you update your status, share a link, etc.), you share that information with everyone and yes, as stated earlier everyone means everyone… a la Twitter (June 24, 2009).

Facebook is trying to get everybody to share with everybody and not only their friends.

It is important to note that the publisher filtering is in “beta” and is only available to the people who opened their profile to everybody (I can confirm this). Therefore, if you have your settings set to “everyone” then by default when you publish anything, it goes out to everybody. If you have your settings set to friends only, it will be by default friends only.

I’m curious to see what are the default security settings for anybody who registers for a new account.

]]> By: Andrés de Rojas http://alphonseha.com/2009/08/facebook-search-vs-twitter-and-google/comment-page-1/#comment-18 Andrés de Rojas Thu, 13 Aug 2009 10:02:26 +0000 http://alphonseha.com/?p=275#comment-18 Ok, so I tried it out. Really cool, it gives what I told you: separated results for "posts by friends" and web results (though I don't know about their web-search engine). The only thing.. yes, you can reach 250 million people, but I think right now we don't have ways and plans to address just the proper target... I mean without violating privacy stuff, wich is going to be biggest Facebook issue: why could Coca-Cola read my facebook status? I wrote it for my friends! Ok, so I tried it out. Really cool, it gives what I told you: separated results for “posts by friends” and web results (though I don’t know about their web-search engine).

The only thing.. yes, you can reach 250 million people, but I think right now we don’t have ways and plans to address just the proper target… I mean without violating privacy stuff, wich is going to be biggest Facebook issue: why could Coca-Cola read my facebook status? I wrote it for my friends!

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