Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

Facebook Search? Watch Out Twitter and Google!

August 11th, 2009. Published under Facebook, Social Media Marketing. 2 Comments.

Facebook Search
Facebook made an announcement yesterday that they improved search for everyone:

You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you’re a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people’s profiles as well as relevant Facebook Pages, groups and applications.

This is a big threat to Google because Facebook owns a lot of data. After acquiring FriendFeed, Facebook is also looking Twitter right in the eye because the talent acquisition will help Facebook position themselves in real time search and compete with Twitter. Like I have discussed previously, this is a huge step for search or, more specifically, social search because Facebook owns a lot more data than Twitter.

What does this mean for Social Media Marketing

Well, I couldn’t have said it better than Gary Vaynerchuk:

For the purpose of Social Media Marketing, Twitter allows brands to engage with new customers, fans, prospects. This was limited with Facebook because the only way to interact with them was through the fan page. Now that Facebook gives us access to 250 million active users, it is a lot easier to engage new clients, new customers, new prospects, new fans just like Gary showed in his video.

I guess this is how it feels to have the world in the palm of your hand? Thank you Facebook! 😀

photo by: jaycameron

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2 Comments

Andrés de Rojas  on August 13th, 2009

Ok, so I tried it out. Really cool, it gives what I told you: separated results for “posts by friends” and web results (though I don’t know about their web-search engine).

The only thing.. yes, you can reach 250 million people, but I think right now we don’t have ways and plans to address just the proper target… I mean without violating privacy stuff, wich is going to be biggest Facebook issue: why could Coca-Cola read my facebook status? I wrote it for my friends!

Alphonse Ha  on August 13th, 2009

Since Twitter has been gaining a lot of traction and Facebook ouldn’t buy Twitter, Facebook has been making a very big PR push to make everything more open.

I don’t like that.

I understand why they are doing it but in my opinion, Facebook gain popularity vs MySpace mainly because it was structured, it was closed, it was private. MySpace allowed everybody to customize their page the way they wanted and the outcome? MySpace became a Geocities, a collection of amateur-visually-makes-me-want-to-vomit personal web pages.

Facebook on the other hand, did not allow you to change the background or change any colors on your profile. The outcome? Every pages are actually readable! 😛

I understand that Facebook wants to compete but in my opinion, rather than adapting to Twitter, it should of just created his own market because a lot of people value privacy and I think Facebook should of capitalize on that.

Twitter on the other hand, with its open model, has great marketing potential and Facebook wanted a piece of that.

So back to that big PR push I was talking about and this is to answer your question about Coca-Cola and what you write to your friends.

First, Facebook allows you to open your profile to everyone. Which means that your profile becomes like a MySpace profile (March 16, 2009).

Then, they removed geographic networks and introduces a way for you to share your information (such as photos) with “everyone” and by “everyone” they literally mean everyone. (June 2nd, 2009).

Then, Facebook make a push with their publisher (so that whenever you update your status, share a link, etc.), you share that information with everyone and yes, as stated earlier everyone means everyone… a la Twitter (June 24, 2009).

Facebook is trying to get everybody to share with everybody and not only their friends.

It is important to note that the publisher filtering is in “beta” and is only available to the people who opened their profile to everybody (I can confirm this). Therefore, if you have your settings set to “everyone” then by default when you publish anything, it goes out to everybody. If you have your settings set to friends only, it will be by default friends only.

I’m curious to see what are the default security settings for anybody who registers for a new account.

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