Facebook made an announcement yesterday that they improved search for everyone:
You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you’re a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people’s profiles as well as relevant Facebook Pages, groups and applications.
This is a big threat to Google because Facebook owns a lot of data. After acquiring FriendFeed, Facebook is also looking Twitter right in the eye because the talent acquisition will help Facebook position themselves in real time search and compete with Twitter. Like I have discussed previously, this is a huge step for search or, more specifically, social search because Facebook owns a lot more data than Twitter.
What does this mean for Social Media Marketing
Well, I couldn’t have said it better than Gary Vaynerchuk:
For the purpose of Social Media Marketing, Twitter allows brands to engage with new customers, fans, prospects. This was limited with Facebook because the only way to interact with them was through the fan page. Now that Facebook gives us access to 250 million active users, it is a lot easier to engage new clients, new customers, new prospects, new fans just like Gary showed in his video.
I guess this is how it feels to have the world in the palm of your hand? Thank you Facebook! 😀
photo by: jaycameron
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