Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

Michael Jackson Tribute – Montreal Flash Mob

July 27th, 2009. Published under Social Media Marketing. No Comments.

Michael Jackson Flash Mob dance Tribute in Montreal at Champs-de-Mars on July 27 2009.

Hundreds of people gathered together to pay Tribute to the King of pop by dancing to Beat It in public in Mtl today. I learned about the event named MJMT through Facebook. I was disappointed that I couldn’t attend the meetings and participate because I was out of town. There were multiple Flash Mobs reported in Montreal that day, this was the final one. The Flashmobs appeared at 4 different places throughout the day in Montreal:

  • Place des Arts at 12:10pm
  • Victoria Square at 12:50pm
  • Place Jacques Cartier at 1:30pm and
  • Champ-de-Mars at 1:50pm

The presentation on the Champs-de-Mars was obviously leaked to the media. Rather than doing an organic one like the first Flash Mob MJ Tribute in Stockholm, this was done in front and facing the cameras. The original Michael Jackson Flash Mob Dance Tribute was originally planned for a later date (August 6) but due to the leak to the media, they decided to push the flash mob forward in a Facebook message. Hence the non organic feel and the amount of media of the last presentation.

This is the first MJ Flash Mob Tribute in North America and was inspired from the first Michael Jackson Tribute Flash Mob in Stockholm which was repeated all over the world for the King of Pop. The nice thing about this one is that they just kept the music playing afterward and let people dance outside as opposed to the other flash mobs where people break out of character and just return to their daily tasks.

Thanks to a Twitter Search for Flash Mob near:Montreal or Michael Jackson Tribute near:Montreal I was able to dig more information about the event. I had a hunch that it would be preformed at Place-des-Arts but since all the infos I gathered only pointed to the Champs-de-Mars Flash Mob, I did not want to risk my 1h lunch at work for nothing. I really wish I was at the Place-des-Arts! 😀 The MJMT (Michael Jackson Montreal Tribute) was originally organized by Danny Michael Thifault. Here is his Thank you Message on the Facebook Event:

EN MON NOM, MOI DANNY MICHEAL THIFAULT, JE VOUS REMERCIE DU PLUS PROFOND DE MON COEUR POUR AVOIR FAIT DE CETTE EXPÉRIENCE UNE RÉUSSITE INCROYABLE! JE SUIS VRAIMENT ÉMU. MERCI À ARTMISTICE, LA POLICE DE MONTRÉAL, À LA MINISTRE DE LA CULTURE ET L’IMMIGRATION, MON AVOCAT RICHARD OUELLETTE ,SOLOTECH, LES LOCATION JEAN LÉGARÉ, ACROMATIK ET BIEN SUR À VOUS TOUS! MILLE FOIS MERCI! LE VIDEO OFFICIEL SERA SUR YOUTUBE D’ICI À DEMAIN MATIN! NOUS VOULONS LE MEILLEUR MONTAGE POSSIBLE! FÉLÉCITATION!

—————————————

ME, DANNY MICHEAL THIFAULT, I THANK YOU FOR DEEPEST FOR MY HEART TO HAVE MADE THIS EXPERIMENT AN INCREDIBLE SUCCESS! I AM REALLY MOVED. THANK ARTMISTICE, THE MONTREAL COPS, CULTURE AND IMMIGRATION MINISTER, MY LAWYER RICHARD OUELLETTE, SOLOTECH FOR MUSIC, THE JEAN LÉGARÉ HIRING, ACROMATIK AND OF COURSE WITH YOU ALL! THOUSAND TIMES THANK YOU! THE OFFICIAL VIDEO ONE WILL BE ON YOUTUBE BY TOMORROW MORNING! WE WANT THE BEST ASSEMBLY POSSIBLE! GONGRADULATION!

I created a YouTube Playlist with the other recorded Flash Mobs across the city of Montreal:

Enjoy, and Long Live the King of Pop!

UPDATE July 28, 2009: Official video from the organisers:

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