Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

BURGER KING® WHOPPER® VIRGINS

December 11th, 2008. Published under Social Media Marketing. No Comments.

Great piece of propaganda?
Builds up hype about what is better and never really revealed the results.  Use the documentary format but did not have a documentary structure.
Am I the only one who saw the same people voting multiple time?
Sways the audience towards how great the whopper is.  Where was the Big Mac outside of the taste test? When they were going in villages?
I have mixed feelings about this video… advertising genius or just crap?

Comments?  On a social media perspective, they allow embeds, downloads, share it on Facebook, Digg, Reddit or e-mail.  It’s done pretty well… No official Youtube though.  
That is a major lack.  A quick Youtube search shows that their hype worked.  People upload the teaser and somebody uploaded the full video.  Appropriate it!  Now you have people discussing your video and you do not have that discussion in an environment you can control better ie: your own Youtube channel.
As for me, the video makes me hungry.  I am going to grab a quarter pounder at McDonald’s now.

Be the first to like.

http://alphonseha.com/wp-content/plugins/sociofluid/images/delicious_48.png http://alphonseha.com/wp-content/plugins/sociofluid/images/google_48.png http://alphonseha.com/wp-content/plugins/sociofluid/images/facebook_48.png http://alphonseha.com/wp-content/plugins/sociofluid/images/twitter_48.png

If you liked that post, you might also like:

    The YouTube Optimization Experiment Aftermath

    Here is the aftermath of my YouTube Optimization experiment. On July 27, 2009 I recorded the Michael Jackson Flash Mob Tribute in Montreal. The goal was j ...

    MySpace vs Youtube: X-Men Origins Trailer

    I stumbled on the new Wolverine (official) trailer today on MySpace (Thanks to Mafia Wars who got me to return to Myspace to play) and I got curious. Since ...

    Social Media Million Dollars Idea

    After reading about Yahoo's new home page redesign... I was thinking. Why are web publishing companies taking so much time getting more social? The most i ...

Leave a Comment