Social Media Marketing

Alphonse Ha: Social Media Marketing Strategies

The Power Of Foursquare

November 19th, 2012. Published under Social Media Marketing. No Comments.

This Slideshare presentation was made in November 2011 so the stats are a little out of date but the content is still quite interesting.

The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are – Carmine Gallo from Carmine Gallo

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Social Media and the Music Industry in 2012

June 13th, 2012. Published under Social Media Marketing. No Comments.

Nicki Minaj Starships Cover Contest

So about years ago, I have wrote a blog post about how artists and record labels in the music industry can leverage social media.

I just want to point out that this practice is now present. I think I have seen many artists doing it, such as Ke$ha but here is an example that I landed on.

I saw this kid’s video in my Facebook News Feed and in the top comments, a YouTuber mentioned that Nicki Minaj tweeted the video to her followers.

Good job!

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Twitter Vs Facebook: The Truth

January 14th, 2011. Published under Facebook, Twitter. 2 Comments.

Facebook vs Twitter

Facebook is people you met in your life – who you don’t really want to talk to.

Twitter is people you don’t know – who you want to talk to.

Facebook is not what it was 5 years ago. Facebook is not even a collection of acquaintances, it is a collection of people you have met in your life (I even know people who add each other randomly, but that is not how it is primarily used). A lot of people add each other after meeting each other once and still have them in their Facebook 5 years later. It is the nature of Facebook today.

Twitter on the other hand is different. Since its reciprocal nature is different from Facebook, it is easier for us to follow who we want and drop them whenever we want without any social pressure. Therefore, people follow others who they find interesting. They follow people who have the same interest and more importantly, who talk about the same interest as them at a very high volume.

For that reason, Twitter brings people together because it is mainly interest based. Where as Facebook is based on social encounters.

We want to talk to people who have the same interests as us. We don’t want to talk to people who just happen to know the same people as us.

Big difference.

Disclaimer: Language in video NSFW

Photo by: joncockley

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Facebook Messages: FB Email and Social Inbox

November 22nd, 2010. Published under Facebook. 3 Comments.

Facebook Messages
Facebook is not launching e-mail but a service that will aggregate e-mails with other means of communications. In its quest on becoming the worlds primary means of worldwide communications have recently introduced Social Inbox. Where Chat, E-Mail, Texting and private message is one. With different ways of communcating, sms, chat, email, FB pm. It is just about communications, just about sending a message; e-mail and chat together, all in real time.

Next generation will have access to ALL communications at the same place. Txt, email, chat, private message. All at the same place. Finally, Facebook’s solution to spam = whitelists based on your Facebook friends and friends of friends network.

This is huge for communications.

Facebook’s branding will slow down the adoption rate of its e-mail service because of its non-professional perception from the public. Would you apply for a job with your @facebook.com email or @gmail?

I read on Twitter somebody that said they will only have Facebook access to their banking statement only when hell will freeze over (I assume he meant that he gets his statements in his email inbox).

If you are using gmail… would you trust Facebook over Google with your sensative financial information?

Photo by: Gauravonomics

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Avril Lavigne: Excellent Social Media Marketing Example

August 27th, 2010. Published under Social Media Marketing. 2 Comments.

Social Media Marketing Avril Lavigne

I know I haven’t been blogging in a while (work has been keeping me too busy) but to make it up for it here is what I believe is an excellent example of how to use Social Media to develop your brand by reaching out to your market (customers/clients).

Avril Lavigne gives a great example of social media marketing in the music industry by connecting with her fans by allowing her them in her world. She makes a simple YouTube vlog, speaks to her audience directly and gives news to them, and show them around her studio. So Simple!

In the music industry where CD sales are going down, it is increasingly important to connect with fans if you want them to buy your CDs and buy tickets to your shows. Connecting with your fans makes them care more about you so they want to encourage you and see you more. With access to music so easily nowadays on the Internet, if music fans don’t care about you, they will download your music for free and won’t care to attend your shows because they are disconnected from you.

Picture from Avril Lavigne’s Facebook Page

Nielsen vs Social Media

May 17th, 2010. Published under Social Media Marketing. 1 Comment.

NBC Social Media Game

Very interesting news from Mashable: NBC Turns Television into a Social Media Game

If the program takes off, Fan It could possibly serve as a precursor for redefining metrics around television viewing audiences. The television ratings system has remained relevantly unchanged since 1950. One company, Nielsen Media Research, has always been responsible for audience measurement and those measurements play a significant role in determining network advertising rates. Data from social networks could become an important new element in measuring audience engagement.

Read the full article : NBC Turns Television into a Social Media Game

It will be very interesting so see how Nielsen will adapt and if Social Media will in fact become a better audience measurement. The proper Social Media Analytics can definitely calculate engagement, which can be much more interesting for advertisers. It is pretty exciting to think about a future where the value is more in terms of engagement rather than volume of audience.

Sorry no YouTube embed for this post because I couldn’t find a clip that I wanted that didn’t have embed disabled so here is the link: http://www.youtube.com/watch?v=z63y1ZmxzjI

Photo by: Edgar Zuniga Jr.

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Why Social Networks are Important: The hidden Influence of Social Networks

May 13th, 2010. Published under Social Media Marketing, Video. 1 Comment.

Social Network Bonds

Very interesting deep analysis of social networks as an entity or an organism by Nicholas Christakis. Not online social networks but any social networks and their importance in defining or predicting our behaviors. It is 20 minutes but very well worth your time.

My first thought is that influencers of social networks are the one who will be at the center of the organism rather than being on the edge. The type of person that Christakis mentionned who like to “wrap themselves” with people around them.

I like what Christakis said about how social networks are inherently good/positive (or at the very least needs positiveness to be sustained)  because we all cut ties with anybody who is not good to us. If everybody is bad to each other, no real social networks can be sustained.

Social networks are based on trust. Can you imagine a world with weak bonds? A world where we can’t trust anybody?

The reality is it’s the same online or offline.

Twitter, like any other social media, is simply a tool to develop, maintain and grow your own social network and in order to develop a large network, we need to give in order to receive. We have to give a reason for others to follow us on Twitter. It isn’t by always taking from others that we can build a strong social network. Hence the importance of tweeting relevant information and ReTweeting interesting information from others. It is also the reason why spammers can never develop any form of network because people will cut them off and block them out.

If social networks are inherently or intrinsically good, then I think it is important to dig deeper and find ways to propagate the positive rather than the negative.

At w.illi.am/ we have been doing mappings of influencers according to our client’s markets and objectives, we have talked about demonstrating the bond between the influencers or even between the influencers and the different social media platforms. This video definitely makes me want to take our mapping further. It took Christakis 5 years to create a social network mapping over 30 years… I have no idea how soon I can pull this off! :P

What do you think? Looking at it from a high level, knowing this information how would you look into influencing a social network now? How would you market your message, product or brand through this organism to create ripples?

The craziest thing in all of this is that Facebook and Google currently own this data.

photo by: vitroid

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What the New Facebook Like Really Means.

April 27th, 2010. Published under Facebook. 1 Comment.

New Facebook Like

Neil Sarkar from Vaynermedia couldn’t have explained why the New Facebook Like that allows us to bring everything we like on the web in our Facebook any better.

A shallower API learning curve and better integration with existing tools may seem convenient for developers and irrelevant to non-developers, but that couldn’t be further from the truth.

Look at Twitter — despite a miniscule and skewed user base as compared to Facebook, they joined the conversation when CNN et. al. noticed their explosive growth. This growth was primarily a function of two factors: rapid innovation and low barriers to entry for new user interaction (one-click follows etc).

For the full article you can read here : How Facebook’s f8 changes will affect you in 600 words or less.

I think that everybody, even from a non-marketing background, understood that the new Like Anything, Anywhere of Facebook is huge. However, I believe that Sarkar shed light on something that most of us didn’t even think about and I have already seen the new services using this API  that popped up every seconds. A great example is Like Button.

The scary thing is that Facebook just destroyed one of Twitter’s main advantage. In the next months or so, expect to have a lot of services based on the Facebook API. This new Facebook ecosystem will probably overpower a lot of the noise that Twitter makes in the news.

If you have no idea what the hell I am talking about, here is a screen capture of IMDB integrating the New Facebook Like (In less than 24 hours might I add).

Facebook Like

Reporting a web page that you like straight into your friend’s News Feed or on your profile page’s wall is nothing. The true power of the Facebook Social Open Graph is this: Take a look at the information that Facebook publish about you and your friends.

You might want to take a 5 minutes to change your Facebook settings and protect your privacy! ;)

If you set your pictures as public, somebody can easily make a mash up of your pictures and post it on YouTube… Others could make a song based on your Status updates! I would love to have a service that reports back to me the jobs available in my Facebook network, tells me who I need to contact and the friends I need to speak to in order to get to that contact (disclaimer : I am not insinuating that I am looking for a new job. I am very happy where I am right now :) ) . The same could be done for generating business leads!

With that in mind and without having to think about any coding. What kind of service would you want developers to create?

How can I Know who Clicked on my Links on Twitter?

April 20th, 2010. Published under Twitter. 2 Comments.

How can I know who clicked on my links on Twitter

A friend recently asked me how can you tell who clicked on the links that you shared in your tweets?

Bit.ly is great because it allows you to know how many time your links has been tweeted, shared on Facebook or on other platforms.

However, when you have 300 or 1,000+ followers, how can you tell who clicked on what?

I don’t know.

I think this type of  Twitter Analytics would be a very important feature that Twitter and other social media platforms can offer and monetize from. As a marketer, it is a great added value to know who clicked on my links and how often. Give me that info in a CSV and that is a great way for me to interact further with my community. I can tell who are my greatest fans or followers without having to make an educated guess on how many times a person has ReTweeted my message.

I see you coming… who cares? The most important is the engagement right? RTs are more important than the number of people who clicked on my links! Well… I disagree, especially when you have a massive following, identifying your enthusiasts is the best way to convert them into evangelists.

I believe evangelists are active fans of our brand and products. Enthusiasts are passive fans of our brand and product and should not be ignored.

By identifying who are our biggest enthusiasts, we can do a much better job in engaging with them. Moreover, with the advent of social media, corporations cannot direct all of their messages to their corporate presence. The importance is on providing value to our community. Therefore, we cannot track all our efforts on our website. It is as important to analyze how the collection of our messages are taken in by our community than the volume of traffic driven to our website.

I am much more interested to know how many people have clicked on our links and how often rather than how many times our links have been clicked or how many followers we have. It would be a great opportunity for us to measure our influence rather than going by the amount of followers (which can be very misleading and completely meaningless).

I have mentioned Twitter a lot but I believe the same is a necessity in Facebook. However, this can be an issue with their privacy policies (although this has not stopped them from leading their population where they want but I digress…). I don’t think we need to know who visited a page or profile and how many times but knowing who clicked on the published links and how often they clicked is crucial for effective Social Media Marketing.

I believe this is a great base on which Twitter can develop a monetizing model without having to use an advertising platform.

What do you think?

Thank you to @Anouknl for the blog post idea!


Photo by: Medmoiselle T

3 people like this post.

The Death of Facebook

March 2nd, 2010. Published under Facebook. 5 Comments.

No, I am not talking about Google Buzz. Nor another “Facebook Killer” that will appear anytime soon. Truth is, the only Facebook Killer is Facebook itself. The mainstream social networking website is so big that at this point, the only way for it to die is by committing suicide and right now, … The tanto is already drawn and the Hara Kiri isn’t far.

I am bored with Facebook and all the blog posts about how Facebook is slowly becoming MySpace are true. Facebook became dull for the very same reason it was exciting:

because of its News Feed.

Lately, I do not get the right news from my News Feed anymore. I don’t know what it is in its algorithm but I just keep getting news from people that I don’t care much about and the people that I do care about, well they can’t seem to crack into my feed. Don’t come and talk to me about the “hide” function. I might not care much for a certain person but that does not mean that I want to shut that person away completely. There is also another function that allows you to get more news from certain people… guess what, that does not work either.

The reason for this problem is because Facebook is no longer about Friends but about acquaintances. That is not necessarily a problem. The problem is in the vomit of impertinent information. What I liked most about Facebook was the ability to view pictures of my friends and acquaintances and of course the small window in their life once in a while. I don’t know what happened but pictures are almost devoid from my News Feed now. In fact, I get more news about Mafia Wars than photos. I already hid all the applications in my feed, yet the information I get is still boring.

Facebook needs to step up the editing of their News Feed or people will drop it for another service that can deliver the news from their social network more efficiently. The interesting thing is that Facebook was recently granted a patent for its News Feed. It will be interesting to see if that means Facebook will become lazy and stop innovating or it will keep improving it. The strength of Google is also the weakness of Facebook. Google’s popularity is directly linked to its ability to return relevant information as opposed to the other search engines at the time.

Facebook needs to do the same.

Facebook needs to return relevant information in its News Feed. Either by providing better control to their users or by doing a better job at tracking the activities of their users. If it doesn’t…

Hara-Kiri.

What do you think? Are you bored with Facebook too?

Photo from Wikipedia.

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